Why Every Retailer Needs An eCommerce Website
Whether you have a brick and mortar store, or your are exclusively online, having a well designed and user friendly eCommerce website is key to a successful business model. There are many ways to go about building a quality eCommerce website such as going with an existing platform such as Shopify (www.shopify.com). You could also work with a Content Management System (CMS) such as Drupal (www.drupal.com) or WordPress (www.wordpress.com). These two options will have a much steeper learning curve than the other two, but you’ll have much more control over your site. Okay, enough about the nuts and bolts, let’s get back to the concept.
“But Chris, I already have a store where I sell my products, why do I also need a website to sell the exact same thing?” You might ask. The answer is simple, diversifying your marketing and sales strategy is massively important to maximizing revenue. Think of it this way, you are a fisherman. Stick with me here. So you are a fisherman and your store represents your boat, tackle, fishing poles, etc. Your products are the bate and you get X number of customers to come in and purchase your products on a daily basis. From time to time there will be a huge shoal of fish, like during the holidays or around specific times of the week or month. Hopefully you’ll catch more fish during those time periods, but there’s no guarantee. Plus, You can only catch fish during the 8-12 hours that you’re store is open.
Now think of your online store as a massive net that stretches across the whole world. Now realize that this net (unlike your crew) works 24/7, never takes a sick day, never needs a holiday or a break, and works for far less than minimum wage. True, it won’t guarantee that you’ll catch massive amounts of fish or make a million sales a day, but what your website does do is present your customers with a place they can purchase any time, any place, at their own convenience. Having an eCommerce website to compliment your brick and mortar store is not only wise, it’s a necessity in today’s retail environment.